A lender who has built, flipped, designed, and solved.

Bill Rance, MBA, is a veteran, real estate investor, lender, broker, builder, and engineering-trained problem solver with three decades of experience across all aspects of real estate investing and finance. He does not look at a deal through a single lending lens. He understands the property, construction scope, capital structure, borrower, timing, and exit strategy—and how each piece affects the others.

That range becomes especially valuable when a deal is complicated, time-sensitive, or has already been declined. With access to more than 200 lenders, Bill can look beyond the obvious program, identify the real obstacle, and pursue structures others may never consider. His value is not simply knowing more loan options—it is knowing how to diagnose a problem, connect the right pieces, and keep working until the most practical path forward is clear.

Just as important, Bill believes trust is earned through candor. He communicates directly, tells clients what is actually possible, and does not disguise bad news or make promises a deal cannot support. Borrowers and partners always know where their transaction stands, what must happen next, and why. That combination of capability, persistence, and uncompromising honesty is the foundation of GetHardMoney.us and Ascend Capital Lending.